10 – Global Destination
A once-in-a-generation concept. A business that can operate anywhere — even in isolation — and still attract visitors from across the world. It defines the place rather than being defined by it. A true landmark that reshapes entire districts.
9 – Iconic Magnet
A once-in-a-generation concept. A business that can operate anywhere — even in isolation — and still attract visitors from across the world. It defines the place rather than being defined by it. A true landmark that reshapes entire districts.
8 – Recognized Anchor
A well-established and attractive operator that consistently drives traffic. Other businesses actively seek to locate nearby. Creates measurable placemaking effects and positive rental impact.
7 – Strong Traffic Driver
A popular and relevant concept that attracts steady footfall and contributes clearly to area activation. Strengthens the ecosystem and supports neighboring tenants.
6 – Solid Contributor
A stable and appreciated business that performs well within the right context. Contributes positively to activity levels but depends partly on surrounding flow.
5 – Functional Presence
A reliable tenant that fulfills its role but generates limited external pull. Primarily serves existing traffic rather than creating new demand.
4 – Context Dependent
Works mainly because of the location rather than enhancing it. Limited brand strength and modest activation effect.
3 – Low Activation Impact
Generates minimal engagement or external traffic. Has little measurable influence on surrounding businesses or area attractiveness.
2 – Passive Occupier
Occupies space without contributing to placemaking, traffic generation, or brand value for the property.
1 – Value Neutral / Negative Impact
A concept that neither attracts visitors nor supports surrounding businesses — and may in some cases weaken the overall perception of the location.